CAPABILITIES
Creative
Marketing
Promotions
CATEGORIES
Food
Lifestyle
Travel
CITIES
San Francisco
New York
Munich
CONTEXT
Cynthia Shannon loves to cook, bake, eat, and read, and has made a career out of it. After more than a decade working in book publishing she pivoted into foodservice marketing, promoting the delicious professional products of Ghirardelli Chocolate. Before that, she worked in cookbook marketing at Chronicle Books, author marketing at Goodreads, and as a publicist at Berrett-Koehler, Wiley/Jossey-Bass, and Other Press. She lives in the Bay Area.
CAREER
GHIRARDELLI CHOCOLATE COMPANY
Professional Products Associate Marketing Manager
CHRONICLE BOOKS
Food and Lifestyle Marketing Manager
GOODREADS/AMAZON
Author Marketing Specialist
BERRETT-KOEHLER
Communications Manager
JOHN WILEY AND SONS
Business and Leadership Publicist
OTHER PRESS
Literary Publicist
CURRICULUM
NEW YORK UNIVERSITY
Bachelor’s Degree, Journalism
STANFORD UNIVERSITY
Certificate in Publishing
FRANKFURT INTERNATIONAL SCHOOL
International Baccalaureate
“You’ll be a very happy person if you have the good fortune to work with Cynthia in any capacity.”
Kristen Frantz
VP of Sales and Marketing
BERRETT-KOEHLER PUBLISHERS
Cynthia was a fantastic Communications Manager. She was uber professional, completely reliable, and took her job very seriously. She does what she says she will do and, as a result, she gets great results. She also thinks creatively about what else she can do to promote and publicize books. I would definitely hire Cynthia again if I had a chance.
Larissa Walker
Audience Development
HARLEQUIN
Cynthia has been a strategic and creative partner during her time at Goodreads. She has helped find innovative opportunities to digitally connect the Harlequin brand and our authors with readers. Cynthia is always a joy to work with and I look forward to working with her again in the future.
Ann Lee
Author
What the U.S. Can Learn from China
I very much enjoyed working with Cynthia. She was very professional and responsive. I appreciated her candid feedback on my speeches, and I would gladly work with her again. I highly recommend her to any organization. She would be a valuable asset anywhere.
Dan Lopez
Account Manager
GOODREADS
I worked with Cynthia for many years at Goodreads. As a member of the ad team working with the "Big 5" publisher business, I was always collaborating with Cynthia on proposals. I valued her creative ideas for how to maximize advertiser budgets by using the entire Goodreads ecosystem. Cynthia was always quick to offer support for ad sales and her expertise in client relationships was a fantastic assets for me in my day-to-day work.
Jocelyn Cordova
Senior Director
HIGH 10 MEDIA
I'm pleased to recommend Cynthia to any employer looking for a sharp, go-getter; a task oriented and driven individual, with endless energy and creativity who likes to think outside the box. I hired Cynthia soon after she graduated from college and it was a pleasure to have her in my team. As a publicist, she's terrific with new media and has the stamina required to work tirelessly for the books and authors she represents.
Neal Maillet
Editorial Director
BERRETT-KOEHLER PUBLISHERS
Cynthia handled many of the complex books and authors I sent her way and continuously amazed me with the results she achieved. Her work ethic and dedication to perfection (the good kind) raised my game. She is innovative and a fount of original ideas that work. She can write and she can think. You'll be a very happy person if you have the good fortune to work with Cynthia in any capacity.